Olé Avocado rocks at San Antonio’s River Walk San Patrick’s Day Fest.

Olé Avocado Is Green, St. Patrick’s Day is Green…match made in heaven.
— at La Villita Arneson River Theater.

When it comes to avocados, owner of Continental Green Produce, Jesus Sebastian, is a bit of a celebrity.

Mr. Sebastian’s family began their avocado business in the 1970s. Over the last four decades, what started as a family business has become part of produce industry history. Beginning as brokers, the family business actually became instrumental in bringing the avocado to the global marketplace, boosting awareness of the fruit, and consequently contributing to the growth of the avocado industry as a whole through Europe and the United States.

Today, Mr. Sebastian is the owner of Continental Green Produce and is making history with a tasty brand of guacamole, called Olé Avocado.

Olé Avocado makes its first appearance in H-E-B stores at the end of June 2011.

The brand is positioned to go head-to-head at a local level with the guacamole category leader by offering shoppers, food fanatics and culinary gurus the opportunity to take guacamole to new heights. Today, more people seek out exciting new recipes, global flavors, and at the same time, ways to stay healthy. The brand tagline “Beyond The Chip” expresses Olé Avocado’s versatility and its flavorful ability to meet emerging food trends.

Olé Avocado’s Original Flavor will lead the pack by debuting its Original Flavor – a mild, yet tangy all natural food that gives cooks a tasty base to build upon without competing or overpowering their dish.

“To unveil our refreshed brand is exciting, but, the real story lies in what is to come,” says Jesus Sebastian, owner of Continental Green Produce, “we’ll be incorporating communication elements like quick response codes and online videos so we can hear from our guacamole fans, incorporate their ideas and have them share with each other as we grow the brand year after year.”